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Research papers

Proposal for reach and frequency calculation in a continuos panel (Spanish)

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
June 15, 1997
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Citation

Elias and Streber (1997a, June 15). Proposal for reach and frequency calculation in a continuos panel (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel-spanish-


Research papers

Proposal for reach and frequency calculation in a continuos panel

The objective of this study is to give an answer to the needs, inquires and difficulties faced by the Mexican advertising industry regarding the Reach and Frequency calculation for TY audience in a continuos panel by electronic measurement. Adding up...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Jose Ruben Elias, Luisa Fernanda Streber
Company: IBOPE AGB Mexico
May 1, 1997
×

Citation

Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel